To succeed in sales, you must walk a fine line between persistent and pushy. You don’t want to give up too easily — just because you don’t get a response the first time you try doesn’t mean the prospect isn’t interested. But you also don’t want to annoy them — sending 20 emails over the course of two weeks will turn an on-the-fence buyer into an uninterested one and will probably give your company a bad name.
With that in mind, how should you handle the buried email situation? More >>