Is Cold Calling Dead? 17 New Prospecting Strategies Salespeople Should Use

2 Jan

Is cold calling dead? Let’s be honest. That answer is “No.” Cold calling used to be one of the best – and only – prospecting strategies salespeople could use. But in the past 40 years, a variety of more effective alternatives have emerged. While it’s likely naive to say cold calling is never effective, useful, or necessary, it’s crucial to elevate the rest of your prospecting strategy so it’s never your go-to tactic. More >>

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