Words You Might be Surprised to Discover are Actually Brand Names

1 Oct

Making a brand so popular it becomes a generic term is every marketing person’s dream, but can also become a nightmare. “Genericization” is the ultimate marketing accolade, a sign that a household name has universal appeal and is the go-to in its field, but it can also lead to the dreaded “genericide”, when a brand loses identity and distinctiveness, not to mention its trademark. More>>

Leave a Reply