Guest contributor Sherri Lindenberg, senior vice president, marketing, Crump Life Insurance Services.
Analytics in life insurance and its related products was historically viewed as part of the actuarial side of the business. All that has changed, at increasingly fast rates over the past couple of decades, due to exponentially increasing computer speed, the internet of things, virtually unlimited cloud computing data storage capacity, artificial intelligence, the prevalence of social media, and digital behaviors.
Analytics has transformed the role of marketing in our business, moving it from an art to a science. More>>