Shark Week Starts July 24 22 Jul Posted on July 22, 2022July 15, 2022Author Crump 0 Shark Week is an annual, week-long TV programming block on the Discovery Channel, which features shark-based programming. Shark Week originally premiered on July 17, 1988. It was originally devoted to conservation efforts and correcting misconceptions about sharks. Over time, it grew in popularity and became a hit on the Discovery Channel. Watch, view the shark feed, see the schedule, and more!