The need for LTCi to pay for long-term care is becoming more critical every day. While the U.S. Department of Health and Human Services estimates that 70% of people turning 65 today will require long-term care at some point, only 17% of respondents to the Insurance Barometer Study conducted by Life Happens and LIMRA say they have individual LTC coverage. During November, which is Long-Term Care Insurance Awareness Month, financial professionals will share the message with their clients and prospects that getting LTCi can help cover the cost of care when that care is needed the most. More>>