Warn clients they can lose the ability to buy life insurance

16 Aug
Red old fashioned alarm clock sitting in green grass

Financial advisors should talk to clients about the importance of buying life insurance as early as possible—and take a matter-of-fact approach to clients who are applying for coverage late. In many cases, clients decide to buy life insurance after someone close to them dies or their health deteriorates. What that means? Your clients are up against the clock. You need to warn them, but show them that you’re with them, not the clock. More>>

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