How to Make Sure Your Emails Don’t Land in Your Prospects’ Spam Folders

What is the CAN-SPAM Act, and why do you care about it if you’re an insurance agency owner or marketer? The CAN-SPAM Act applies to all commercial messages (emails), defined as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” All emails messages must comply with this law. More >>