New technologies and an inventive way of approaching how to use outdoor advertising have resulted in examples that defy the billboard’s reputation as simply an eye-sore. Now, that’s not to say there isn’t a lot of clutter in our “air space,” but it’s worth reviewing how brands are using the billboard format to create interactive, useful, and more importantly, interesting advertising. More >>
7 Examples of Interactive Billboards That Are Just Plain Brilliant
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May