Nothing really compares to the winter holiday season when it comes to retail sales, but back-to-school and back-to-college shopping is a significant spending event, with total spending expected to reach $75.8 billion this year.
Each year, the National Retail Federation works with Prosper Insights & Analytics to find out when, where and how American families will shop for school and college supplies. Here are just a few insights from this year’s consumer survey. More >>