Asian-Americans: An Essential Life Insurance Marketing Demographic

31 Aug

083116asianamericansIf you’re aiming to expand your presence in certain markets, you could do worse than to direct the lion’s share of your attention to an often overlooked group: Asian-Americans.

Just name one benchmark: Household income? Financial assets? Home ownership? Children sent off to college? Asian-Americans surpass (sometimes by a wide margin) statistics for the general U.S. population. More >>

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