7 Creative LinkedIn Summary Examples to Help You Craft Your Own

13 Feb

Writing a LinkedIn summary is incredibly difficult – for everyone, but especially for salespeople. You’re not targeting recruiters and hiring managers; you’re appealing to buyers. That means on top of finding an interesting and genuine way to describe your professional background, you must also come across as a subject matter expert. More >>

4 Ways to Get Visitors to Stay on Your Website Longer

21 Mar

It’s important to convert as many of your visitors into leads or sales the very first time they land on your website, because it may be your only chance. Between 70 and 96 percent of your website visitors will never return once they leave after that initial browsing session.

The easiest way to increase your chances of generating conversions is by getting those visitors to stick around. More >>

10 Tips to Improve Insurance Agency SEO

14 Dec

121416seoEffective insurance agency search engine optimization can help drive traffic to your website, generate inbound leads and increase the health and credibility of your insurance website.

Let’s review these top 10 tips when it comes to improving your insurance agency search engine optimization. More >>

The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More

3 Aug

080316coverphotoHaving a social media profile without a cover photo is like having a brick-and-mortar business without a store sign. Although brands could technically do without either, I wouldn’t recommend it.

Social media cover photos are great for communicating brand values, highlighting a current campaign, or conveying what your company has to offer. More >>

Blog SEO: How to Search Engine Optimize Your Blog Content

27 Jul

072716SEOSearch engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.

But it can be a pretty tricky tactic to master with Google’s copious algorithm updates. How on earth can you keep it all straight? More >>

Lead Generation Traffic Sources That Produce Results

15 Jun

061516leadgenerationDepending on who your ideal prospects are, where to invest your marketing budget will vary. To get the marketing results you’re looking for, you should ask yourself several questions to get the right answer for your unique business. Let’s start by looking at the strengths and weaknesses of various traffic sources. More >>

How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks

8 Jun

060816FBmarketingIf you want your business’ content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page — to attract and engage visitors, drive them to your website, and convert them into leads (and, eventually, customers) — you need to optimize your Facebook presence. More >>

5 Simple Ways to Use Email to Build Relationships and Grow Sales

1 Jun

060116emailEmail is the most prevalent way that companies communicate with their customers today, yet nearly half of email marketers send everyone on their list the same email – a surefire tactic that won’t get your emails read. Instead, advisors need to take a different approach to email in order to actually get through to their clients and see the impact on their business. More >>