Writing a LinkedIn summary is incredibly difficult – for everyone, but especially for salespeople. You’re not targeting recruiters and hiring managers; you’re appealing to buyers. That means on top of finding an interesting and genuine way to describe your professional background, you must also come across as a subject matter expert. More >>
It’s important to convert as many of your visitors into leads or sales the very first time they land on your website, because it may be your only chance. Between 70 and 96 percent of your website visitors will never return once they leave after that initial browsing session.
The easiest way to increase your chances of generating conversions is by getting those visitors to stick around. More >>
Overwhelmed by an increasing bombardment of “digital noise,” your clients may be tuning out important information you send them. And you may not even know it. More >>
Let’s review these top 10 tips when it comes to improving your insurance agency search engine optimization. More >>
Google provides some great tools for insurance agency marketers, most of which are free. More >>
Social media cover photos are great for communicating brand values, highlighting a current campaign, or conveying what your company has to offer. More >>
Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.
But it can be a pretty tricky tactic to master with Google’s copious algorithm updates. How on earth can you keep it all straight? More >>
Depending on who your ideal prospects are, where to invest your marketing budget will vary. To get the marketing results you’re looking for, you should ask yourself several questions to get the right answer for your unique business. Let’s start by looking at the strengths and weaknesses of various traffic sources. More >>
If you want your business’ content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page — to attract and engage visitors, drive them to your website, and convert them into leads (and, eventually, customers) — you need to optimize your Facebook presence. More >>
Email is the most prevalent way that companies communicate with their customers today, yet nearly half of email marketers send everyone on their list the same email – a surefire tactic that won’t get your emails read. Instead, advisors need to take a different approach to email in order to actually get through to their clients and see the impact on their business. More >>