Are you missing out on 10% or more of the population as clients?

28 Jun
LGBTQ+ love

Guest contributor Michael Rusk, senior vice president, internal sales and administration at Truist Life Insurance Services.

With an increasingly diverse population, it’s important for financial professionals to expand their client base. The LGBTQ+ population is an underserved demographic. While financial planning is now in step with straight couples, there are specific challenges that the LGBTQ+ population faces. In this episode, Michael shares his personal experience and professional insight. Podcast>>

Why meeting the financial needs of women matters

31 May
Woman working

Guest contributor, Eileen Shovlin, director, business development at Crump Life Insurance Services.

It has been widely publicized that there has been a considerable shift in wealth in the U.S. to women. Women now control a third of the total U.S. household financial assets. If you’re a financial professional and you’re not thinking daily about how to meet American women’s needs better, you are not only in jeopardy of losing current clients but also of missing out on many new opportunities to grow your clientele. More>>

Estate Planning for Women: The Opportunity to Attract and Assist This Underserved Market

15 Mar
Estate Planning for Women Podcast

Guest contributor Eileen Shovlin is a business development director at Crump Life Insurance Services.

It has been widely publicized that there has been a considerable shift in wealth in the U.S. for women. What’s not often discussed is how underserved women are regarding financial planning. That’s why we call on Crump’s Eileen Shovlin for perspective, statistics, and advice on how as an industry, we can better serve women. Podcast>>

Hispanic Heritage Month—and Beyond

15 Sep
We know that the need for life insurance continues to grow, according to the 2022 Insurance Barometer Study, by Life Happens and LIMRA.

In fact, 44% of Americans would feel financial hardship within six months if their household’s primary earner died, with one in 10 saying it would only be a week.
Our same survey also shows that the need for life insurance is heightened in certain communities, with the Hispanic community expressing the highest need: 51% say they need life insurance or more of it.

That is why, as we look toward the start of Hispanic Heritage Month on September 15, we are offering a full suite of resources in Spanish and English, in keeping with Life Happens’ ongoing commitment to reaching the Hispanic community. More>>

Help Close the Financial Security Gaps in LGBTQ+ Community

22 Jun

While the LGBTQ+ community has made much progress over the past decade in terms of legal protections, thanks in large part to a few different favorable rulings from the U.S. Supreme Court, when it comes to many measures of financial security LGBTQ+ individuals still lack equality with the general U.S. population. More>>

What Juneteenth Means to Me, as a Black Financial Services Professional

21 Jun
Guest contributor, Jay Wilkerson, is an internal wholesaler at Crump Life Insurance Services.

Now that Juneteenth, also called Freedom Day or Black Independence Day, is a federal holiday, we must celebrate it for what it recognizes: the end of slavery in the United States, and not let it be seen as just another day off work.

To me, the observation of Juneteenth symbolizes the reflection and celebration of our resilience in the face of constant adversity. Although personal freedom is undoubtedly the most basic right, we should strive for a level of financial freedom as it is the ultimate way to protect our families and future generations. More>>

Why Marriage Equality Matters to Me and to the Insurance Industry

8 Jun

Guest contributor Mike Rusk, senior vice president, internal sales, financial institutions channel at Crump Life Insurance Services.

June is Pride Month for the LGBTQ+ community. This year, I took time to be more reflective than in years past and thought about what Pride truly means to me. I am proud of the people who came before me who were brave enough to stand up against the injustices and inequities between the LGBTQ+ and heterosexual communities.

As a professional working in financial services, I also take pride in being part of an evolving industry, particularly a company that recognizes the value of diversity, equity, and inclusion across many aspects of our business. More>>