Awareness of Simplified Underwriting Boosts Chances People Will Buy Life Insurance

14 Apr
While already underway prior to the COVID-19 pandemic, many life insurance policies are now underwritten through “simplified” or “streamlined” processes, which are less reliant on physical data (e.g., blood, urine, examination) and more reliant on readily available datasets (e.g., medical, financial, personal). More>>

COVID Sparks Life Insurance Revival

9 Mar

COVID-19 will be best remembered as a difficult time in American history: More than 450,000 deaths, soaring unemployment and shuttered businesses. But the pandemic has also altered the American psyche, with people rethinking how they live, work, socialize and spend money. They’re paying down debt and buying life insurance. Yes, life insurance, a product that before the pandemic had been suffering from a long-term slide. That’s not to say life insurance wasn’t important. More>>

Help Protect Our Families

25 Feb

As we begin 2021, COVID-19 continues to take an unimaginable toll across America and around the world. The pandemic has heightened people’s anxieties around their physical, emotional, and financial health.

Even before the pandemic, LIMRA research revealed there were 30 million American families uninsured and 30 million more underinsured. The prospect of losing a loved one is more of a reality as over 400,000 families have lost a loved one to COVID-19 to date.

While our industry cannot prevent the human tragedy unfolding in our country, we have an opportunity and obligation to help more individuals, households, and businesses secure the financial protection they need. More>>

LIMRA Unplugged: 2020 Life Insurance Awareness Month

23 Sep

In this episode of Unplugged Lite, LIMRA reached out to executives at our member companies to get their perspectives on the importance of life insurance. Conor Murphy, executive vice president and chief operating officer, Brighthouse Financial; Barbara Turner, president and chief operating officer, Ohio National Financial Services; and Dave Wilken, president of the Life Insurance Business, Global Atlantic Financial Group talk about why life insurance matters. Listen to tips from industry leaders on the importance of life insurance and how it can provide security and protection for your clients. More>>