The Human-Tech Connection – Reaching Consumers Where They Are

4 Jan

Consumer use of social media for financial purposes more than doubled in the last three years, to 53 percent. Today’s consumers use these applications more frequently for financial advice and multiple sites. In 2022, the average user visits almost three sites for the same purpose. Consequently, the definition of “family and friends” pertains to a broader network of consumers now, providing industry professionals with more access points for brand awareness and business development. More>>

Life Insurance: Facts vs Myths

24 Oct

While many of us understand the value of life insurance, millions of families don’t have enough coverage or any coverage at all. In fact, 41 million Americans think they need life insurance coverage but don’t have it (source: LIMRA, 2020). Since the COVID-19 pandemic, the interest in life insurance has increased. So, what’s the holdup? Many people are concerned about the cost or whether they qualify. More>>

Hispanic Heritage Month—and Beyond

15 Sep
We know that the need for life insurance continues to grow, according to the 2022 Insurance Barometer Study, by Life Happens and LIMRA.

In fact, 44% of Americans would feel financial hardship within six months if their household’s primary earner died, with one in 10 saying it would only be a week.
Our same survey also shows that the need for life insurance is heightened in certain communities, with the Hispanic community expressing the highest need: 51% say they need life insurance or more of it.

That is why, as we look toward the start of Hispanic Heritage Month on September 15, we are offering a full suite of resources in Spanish and English, in keeping with Life Happens’ ongoing commitment to reaching the Hispanic community. More>>

Life Insurance Awareness Month (2022)

7 Sep
Every September, the industry — led by Life Happens — comes together to sponsor Life Insurance Awareness Month. Check out the resources that provide insights about what’s impacting life insurance ownership in 2022 and the important role life insurance can play in providing financial security. More>>

Life by the Numbers:
Reaching Out to the Underserved

21 Jul
As the effect of the pandemic fades — with headlines focusing on rising inflation and interest rates — we must be careful not to lose sight of the importance of ensuring that all Americans have appropriate life insurance coverage. Today, while consumer awareness of and interest in life insurance remains high since the onset of the pandemic, according to the LIMRA and Life Happens 2022 Insurance Barometer Study, just half of American adults have any life insurance coverage, a notable decline from 63 percent just a decade ago. More>>

Lack of Knowledge and Confidence Deter Women from Purchasing Life Insurance

10 Mar

To get a better understanding about why some women were reluctant to purchase life insurance coverage and their perceptions about the process and the industry, LIMRA conducted a qualitative study in February 2022, speaking to women about their financial priorities, their perceived barriers to purchasing life insurance, and how the industry can adjust to better serve them. More>>

LIMRA: Significant Life Insurance Coverage Gap Remains in Black American Community

23 Feb

Black Americans recognize the important role life insurance plays in protecting their loved ones. According to the 2021 Insurance Barometer study, conducted by LIMRA and Life Happens, 56% of Black Americans own life insurance, which is higher than the national average (52%). Yet 46% of Black Americans — representing 20 million adults — say they need (or need more) life insurance coverage, which indicates a substantial coverage gap in the Black American community. More>>