How to Write a Professional LinkedIn Headline (With Examples)

20 Mar

When it comes to icebreakers, “describe yourself in three words” is by far one of the toughest. You’re a complex person, with unique ambitions, experiences, preferences, and traits – how are you possibly supposed to distill yourself down to three mere words? More >>

7 Creative LinkedIn Summary Examples to Help You Craft Your Own

13 Feb

Writing a LinkedIn summary is incredibly difficult – for everyone, but especially for salespeople. You’re not targeting recruiters and hiring managers; you’re appealing to buyers. That means on top of finding an interesting and genuine way to describe your professional background, you must also come across as a subject matter expert. More >>

Life Insurance Marketing: It’s Not About Piling Up Strangers’ Email Addresses

16 May

Your success in business is ultimately determined by your ability and willingness to market yourself and your services to your ideal prospects.

Not just any prospects, but the ideal ones.

So, who are your ideal prospects?

Your ideal prospects are the people with whom you have the best chance of setting appointments and closing sales. More >>

17 Google Marketing Tools You Should Be Using

9 May

You may have heard of this little thing called Google. You know, where 3.5 billion searches for information are made per day?

But Google is more than just a search engine. So much more.

In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you’re a marketer. More >>

10 Sales Business Card Dos and Don’ts Every Rep Should Know

5 Apr

We may be living in a digital world, but business cards are still a valuable tool for salespeople. Handing your card to a potential prospect or referral is easier and quicker than exchanging phone numbers or attempting to memorize their name so you can look them up later. It also leaves people with a concrete memory of your interaction. More >>

The Importance of Finishing Strong

16 Nov

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A marathon race might be your business, practice, job, job search, family life, social life, sense of adventure, professional development, fitness goals, quality of life or personal relationships.

As it relates to business or work, you’re in the final lap — the last quarter of the year.

What areas of your business or practice could you be making adjustments to cross the finish line in full stride? More >>

The Women’s Market: Big, Lucrative and Rewarding – but Underserved

5 Aug

womenToday, women make most financial decisions affecting their households. The vast majority are gender-neutral about choosing an advisor. And they represent an exceptional sales opportunity for advisors—both men and women. If you’re seeing dollar signs, then the source of these statements, Michael Ross, has potentially a new convert to an urgent message: that advisors, most especially men in the business, must better orient their practices to the burgeoning insurance and financial service needs of women. More >>

Cheese Should Be for Pizza: How to Market to Millennials

30 Oct

102814pizzaIn a perfect world, we would all understand each other, speak in a universal language or, at least, have a T.A.R.D.I.S. that gets into our brains and automatically translates all of the universe’s languages. It is a time machine and military vehicle shaped like a 1960s London police box from the Doctor Who TV series.) However, we don’t live in that world and we have to work on being understanding and trying to relate to one another on a daily basis. We have many things in common and other things that differentiate us, that make us who we are. More >>