Marketing – Crump Blog

Celebrating 20 years, 20 moments of Life Insurance Awareness Month

6 Sep

Celebrating 20 years of Life Insurance Awareness Month

Life Happens’ 20th annual Life Insurance Awareness Month (LIAM) is officially here! This September marks the 20th anniversary of our biggest campaign, and we’re celebrating all month long. Join us throughout September for 20 Years, 20 Moments, a calendar of events for each weekday during the month. Download the calendar here. From taking the Life Insurance Pledge on September 8, to sharing a memory of a loved one who has passed away on our Memory Wall on September 12, to using one of our free digital postcards to thank your insurance agent on September 22, the calendar is full of simple ways to spread awareness for the importance of life insurance. Save the dates!

Disability insurance: for anyone who works

3 May

Are you looking for tools to help add disability insurance (DI) to your book of business in today’s fast-changing market? Register for our Disability Insurance Awareness Month (DIAM) webinar series, which shows you how to find the right opportunities to help meet your client’s needs.

Each week, Kenny Russell, director, DI Sales, Crump, and carrier representatives, offer different topics that take an in-depth look at the need for DI, available DI products, and practical sales ideas to help you get the DI conversation started with your clients and finalize the sale. These webinars provided time for attendees to ask the panel questions related to the DI topics discussed that day. More>>

Crump’s new website is live

26 Apr

February is Insure Your Love Month

8 Feb

Life Happens created and coordinates Insure Your Love month every February to remind Americans that the basic motivation behind the purchase of life insurance is love. It’s a month when the industry comes together to share the message that getting life insurance is a simple and affordable way for consumers to protect their loved ones financially. Crump supports Life Happens and its mission to educate consumers. Check out the available materials. More>>

Go Where People Are Not Going: Serving the Female Investor

29 Jun

Guest contributor Eileen Shovlin, regional director at Crump Life Insurance Services.

A mentor once told me to “go where people are not going,” and I’ve kept this advice in mind as I work to help financial professionals grow their businesses. Our discussion focused on how to grow your new client business by going where people are not going: serving the female investor. More>>

3 Ways to Improve Your Cold-Calling Skills

25 May

Guest contributor Brooklynn Slaughter, direct sales representative at Crump Life Insurance Services.

With a shift toward new digital sales techniques and technologies, it’s easy to forget the value of traditional cold calling in building business relationships. Cold calling has been around for years, and in the world of insurance, we continue to lean on this method because it works.

Here are three recommendations to help you achieve cold-calling success. More>>

Insurers, Distributors Keep Up Disability Insurance Awareness Fight

11 May

Life Happens and other groups are trying to remind consumers — and insurance agents, and retirement planners — that just about all positive financial decisions depend on a worker’s ability to earn a paycheck.

Life Happens is offering financial professionals and other campaign supporters access to a free package of education support materials, including flyers, brochures and social media-friendly graphics. More>>

4 Life Insurance Marketing Videos that Educate and Inspire Clients

27 Apr

81% of marketers say video has helped them directly increase sales, according to Wyzowl Research. You may not consider yourself a “marketer,” but that’s what Life Happens is here for! We want to share four life insurance marketing videos with you and explain how you can incorporate them into your sales process. More>>

13 Tips for Getting More Clients

13 Apr

A recent study conducted by Dow Jones and Broadridge Financial Solutions division AdvisorStream, which offers digital marketing, found that there is significant demand among investors for advisory services, especially among younger investors.

Based on the findings of that study, in which 1,269 investors were surveyed in the U.S., Canada and the U.K., advisors and industry experts at AdvisorStream and Dow Jones provided some helpful tips for advisors to improve their businesses. More>>

How Marketing Analytics is Changing Life Insurance Sales

16 Mar

Guest contributor Sherri Lindenberg, senior vice president, marketing, Crump Life Insurance Services.

Analytics in life insurance and its related products was historically viewed as part of the actuarial side of the business. All that has changed, at increasingly fast rates over the past couple of decades, due to exponentially increasing computer speed, the internet of things, virtually unlimited cloud computing data storage capacity, artificial intelligence, the prevalence of social media, and digital behaviors.

Analytics has transformed the role of marketing in our business, moving it from an art to a science. More>>