Category Archives: Producer-Friendly

Take Your Business to the Next Level

22 Sep

Deepening client relationships, unlocking new opportunities, and protecting and diversifying your clients’ portfolios—it’s all part of what life insurance can add to your practice. More>>

Pandemic Plusses

16 Sep

Guest contributor: Brian Bock, is a senior vice president, external sales, Financial Institution Channel at Crump Life Insurance Services.

In an industry dominated by face-to-face meetings, we examined how top performers adapted to pandemic work and identified best practices.

Not surprising, most thrived with one foot in traditional and the other in virtual. While our findings aren’t new, execution and commitment to them can guide financial professionals navigating challenging times. More>>

Life Insurance Awareness Month 2021

15 Sep

Life Happens created and coordinates the Life Insurance Awareness Month (LIAM) campaign every September. This year, Life Happens is collaborating with singer, songwriter, producer and humanitarian Kelly Rowland for LIAM. By partnering with Life Happens as LIAM spokesperson, Kelly wants to help Americans get the knowledge they need to take-action with life insurance through this year’s theme: With life insurance, I’ve got you. Crump Life Insurance Services supports Life Happens and its mission to educate consumers. Check out these turnkey marketing resources to help make it easy to get your campaign off the ground … even if you think you don’t have the time! More>>

The Impact of Genetic Testing on Life Insurance Coverage

8 Sep

Guest contributor: Adrienne Wilson, FALU, ACS, FLMI, CLU, ChFC, is an underwriting consultant at Crump Life Insurance Services.

Our society’s ever-increasing emphasis on healthy living and longevity has rapidly sparked an interest in direct-to-consumer genetic testing kits such as 23andMe and Ancestry. Also, recent scientific breakthroughs have encouraged the use of genetic testing in the medical field, especially in the treatment of patients who may have an increased genetic predisposition to certain diseases.

While knowledge is power, and these new technologies may ultimately assist physicians in minimizing their patients’ future risk of developing certain ailments, there are also drawbacks to genetic testing that may not be readily apparent. More>>

September is Life Insurance Awareness Month

1 Sep

Guest contributor: Alysia Bell, insurance strategist at Crump Life Insurance Services.

If there is one thing we’ve learned through the pandemic, it’s that life is fragile and it’s important to prepare for the unexpected. Our hope is that this heightened awareness will encourage more Americans to get the life insurance coverage they need.

Recent LIMRA research shows that 36% of Americans plan to purchase life insurance this year. More>>

How Life Insurance-Based Executive Benefits Can Motivate Loyalty

25 Aug

Guest contributor: H.L. Vogl, JD, CFP, is director, advanced sales at Crump Life Insurance Services.

As the economy emerges from the pandemic, attracting and retaining top talent has emerged as a high priority for businesses of all sizes and industries. Working at home and in hybrid models has loosened ties to the office and made employees more mobile, putting employers around the country in competition for top talent, wherever they live. And a few weeks ago, President Joe Biden issued an executive order asking the Federal Trade Commission to develop regulations to “curtail the unfair use of non-compete clauses and other clauses or agreements that may unfairly limit worker mobility.” More>>

They Trust You – They Really Do!

18 Aug

According to a Northwestern Mutual study, U.S. adults believe financial professionals “are the most trusted source for financial advice.” Twenty-six percent of respondents say a financial advisor is their most trusted source of guidance, followed by themselves (20 percent) and their spouse/partner (16 percent). This reflects a change from last year’s results, where Americans were most likely to trust themselves (30 percent). More>>

Why Term Insurance Is the Answer … Sometimes

11 Aug

Guest contributor: Jason DeMeo, ChFC, LUTCF, FLMI, is a business development specialist at Crump Life Insurance Services.

Let’s say you have a client who is in the peak of earnings potential, and you have discussed life insurance with them. You have determined how much insurance the client needs and how long the client should keep it. You have settled upon a term insurance policy to cover the current value of their future income over their remaining working years (let’s say it’s 20 years), although early retirement has not been ruled out. However, we know that life doesn’t always work out as we plan. More>>

3 Proven Ways to Engage with Clients About Annuities

4 Aug

Guest contributor: Brendan Connerton, director, annuity sales, at Crump Life Insurance Services.

It’s always good time to look at the current annuity industry landscape, and what financial professionals are considering for their clients. Here are three established methods that can help generate leads to build on. Also, worth considering are the asset-based linked benefit long-term care products, to potentially weave into a “while-you’re-at-it” combo sales on repositioning assets. More>>

Online Tools That Can Boost Your Sales

28 Jul

Guest contributor: Ron Bernas, digital content manager, marketing at Crump Life Insurance Services.

As financial professionals, we spend so much time living in our own world of industry news, trends and even jargon that it can be hard to distinguish what we know as everyday language from what our customers likely understand. It’s no wonder that our efforts to grow our existing business and prospect for new opportunities can often lead to some head scratching – “I’ve tried everything” or “I’ve used the same tactics year after year, now what?” More>>