When implementing your social media strategy, it’s easy to realize that manually posting on multiple different websites, multiple times a day, isn’t optimal for your busy schedule. But it’s not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business. More >>
Guest contributor: Emily Bancroft, MS, ALMI, AIRC, ACS, Underwriter, Crump Life Insurance Services
The past few months have been filled with countless news headlines concerning the vaping epidemic. A multitude of cases of vaping-related lung illnesses and vaping deaths have been reported. According to the Centers for Disease Control and Prevention (CDC), 1,299 lung injury cases associated with the use of electronic cigarette, or vaping, products have been reported to the CDC as of October 8, 2019, from 49 states, the District of Columbia, and one U.S. territory. More >>
Most of us stop reading after the last full sentence in an email. After all, the majority of people sign-off with “Best,” “Thanks,” “Sincerely,” or something similarly boring. However, the ubiquity of boring email sign-offs is actually a great opportunity. More >>
In social media, you must not only engage but also engage consistently. The key to building meaningful relationships is to join the conversation. By reaching out to people in your community and responding to their comments, you can set the agenda. More >>
We complain about spending countless hours in unproductive and mismanaged meetings. But the greater crime is all the wasted time we spend scheduling the meeting. More >>
If you want your business’ content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page – to attract and engage visitors, drive them to your website, and convert them into leads (and, eventually, customers) – you need to optimize your Facebook presence. More >>
One of the best ways financial advisors can bolster their credibility and reach potential clients is available for free. It’s called social media. More >>
If you sell high-end life insurance to business owners, succession planning for the business may be as important to your client’s well-being as financial and estate planning will be. More >>
The slew of social media channels available today can paralyze even the most savvy business owners. Where do you start? Which one is best? How do you avoid wasting time on channels that won’t bring in a solid ROI? The struggle is real. And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. More >>
You probably spend a lot of time cultivating valuable connections by prospecting on LinkedIn, and it’s likely that at some point, you’ll want to download those contacts’ information to further nurture those connections. But how do you do that? Where do you get started when exporting LinkedIn contacts – and then what? Read on for step-by-step directions with helpful, up-to-date screenshots. More >>