How to Export LinkedIn Contacts (& Then What to Do)

18 Sep

You probably spend a lot of time cultivating valuable connections by prospecting on LinkedIn, and it’s likely that at some point, you’ll want to download those contacts’ information to further nurture those connections. But how do you do that? Where do you get started when exporting LinkedIn contacts – and then what? Read on for step-by-step directions with helpful, up-to-date screenshots. More >>

16 Social Media Slang Terms You Really Should Know By Now

19 Jul

If you see someone posting a funny image of a cat lounging with sunglasses and some funny text like “TFW you’re off of work for a long weekend,” know that it’s translating to “that feel/feeling when.” It’s most commonly used in association with visual images that represent how someone is feeling. More >>

How to Write a Professional LinkedIn Headline (With Examples)

20 Mar

When it comes to icebreakers, “describe yourself in three words” is by far one of the toughest. You’re a complex person, with unique ambitions, experiences, preferences, and traits – how are you possibly supposed to distill yourself down to three mere words? More >>

7 Creative LinkedIn Summary Examples to Help You Craft Your Own

13 Feb

Writing a LinkedIn summary is incredibly difficult – for everyone, but especially for salespeople. You’re not targeting recruiters and hiring managers; you’re appealing to buyers. That means on top of finding an interesting and genuine way to describe your professional background, you must also come across as a subject matter expert. More >>

How to Optimize Your LinkedIn Profile For Sales

26 Sep

Social selling is part activity and part reputation. If you’re writing insightful comments on your prospects’ blogs, responding to their tweets, and liking their shared content, you’ve got the activity bit down pat. But if your LinkedIn profile is three jobs behind and features a picture of you from prom, you can’t really call yourself a social seller. More >>

YouTube Poised to Unseat Facebook as #2 Website in the U.S.

7 Sep

A new study reveals that there may be a shakeup on the list of the top five U.S. websites. According to research conducted by Market Intelligence Central, the top highest-visited websites in the U.S. have largely held steady for a few years. More >>

17 Google Marketing Tools You Should Be Using

9 May

You may have heard of this little thing called Google. You know, where 3.5 billion searches for information are made per day?

But Google is more than just a search engine. So much more.

In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you’re a marketer. More >>

5 Ways to Make LinkedIn Work for You

4 Apr

By now, you have heard a dozen gurus promise near-magical results if you incorporate Facebook or Twitter or LinkedIn into your marketing. We hear how powerful social media is so frequently that many of us have stopped believing in it.

For advisors, especially those pursuing business owners and decision makers, LinkedIn still matters, and you should likely be more active on that platform. More >>

Using Social Media for Your Business on Valentine’s Day

14 Feb

Holidays offer prime opportunities for businesses to promote their products and connect with their customers, and Valentine’s Day is no exception. In fact, this holiday weekend is projected to bring in the highest profits since 2007. Any business, no matter the size, can take advantage of social media to garner attention during this critical holiday. More >>