Consumer use of social media for financial purposes more than doubled in the last three years, to 53 percent. Today’s consumers use these applications more frequently for financial advice and multiple sites. In 2022, the average user visits almost three sites for the same purpose. Consequently, the definition of “family and friends” pertains to a broader network of consumers now, providing industry professionals with more access points for brand awareness and business development. More>>
81% of marketers say video has helped them directly increase sales, according to Wyzowl Research. You may not consider yourself a “marketer,” but that’s what Life Happens is here for! We want to share four life insurance marketing videos with you and explain how you can incorporate them into your sales process. More>>
Guest contributor Sherri Lindenberg, senior vice president, marketing, Crump Life Insurance Services.
Analytics in life insurance and its related products was historically viewed as part of the actuarial side of the business. All that has changed, at increasingly fast rates over the past couple of decades, due to exponentially increasing computer speed, the internet of things, virtually unlimited cloud computing data storage capacity, artificial intelligence, the prevalence of social media, and digital behaviors.
Analytics has transformed the role of marketing in our business, moving it from an art to a science. More>>
Life Happens created and coordinates the Life Insurance Awareness Month (LIAM) campaign every September. This year, Life Happens is collaborating with singer, songwriter, producer and humanitarian Kelly Rowland for LIAM. By partnering with Life Happens as LIAM spokesperson, Kelly wants to help Americans get the knowledge they need to take-action with life insurance through this year’s theme: With life insurance, I’ve got you. Crump Life Insurance Services supports Life Happens and its mission to educate consumers. Check out these turnkey marketing resources to help make it easy to get your campaign off the ground … even if you think you don’t have the time! More>>
Guest contributor: Ron Bernas, digital content manager, marketing at Crump Life Insurance Services.
As financial professionals, we spend so much time living in our own world of industry news, trends and even jargon that it can be hard to distinguish what we know as everyday language from what our customers likely understand. It’s no wonder that our efforts to grow our existing business and prospect for new opportunities can often lead to some head scratching – “I’ve tried everything” or “I’ve used the same tactics year after year, now what?” More>>
Guest contributor: Ron Bernas, serves as digital content manager at Crump Life Insurance Services.
Using social media for business may still feel new to financial professionals but social media certainly is not a new tool. Social media platforms have existed for more than 20 years. And while many platforms have struggled to build an audience, disappeared or been absorbed through acquisition, there are always new ones emerging to fill the gaps.
But what about connecting and interacting for business? This is no different for financial professionals. More>>
The following are 10 conversation starters for financial advisors interested in striking up real conversations with prospects. Are there other ways to strike up conversations on LinkedIn? Of course! But hopefully these starters get your creative juices flowing. Your objective is to ask a question to create banter back and forth and save the selling for later. More>>
Are you socially linked in? 85% of advisors report using LinkedIn most for business (compared to other social media platforms), says the Putnam Investments Social Advisor 2020 Study, with 74% relying on direct messaging through social platforms and 94% of those gaining new assets from these activities. If you’re not connected and leveraging social tools, now is the time to begin. More>>
Guest contributor: Paul Lipka, manager, marketing communications at Crump Life Insurance Services
Staying top of mind with clients has become critical as we transition to the next normal of productive business activity. In-person client meetings all but disappeared a few months ago, and safety concerns will continue to limit face-to-face interactions for the foreseeable future. More>>
Relationship-building is one of the most important competencies a successful sales professional can have. Whether you are striving to win over a potential customer, are establishing trust with your company’s leadership team, or are collaborating with your marketing organization, knowing how to connect with others is critical to success in your role. More >>