The 11 Best Social Media Dashboard Tools & Apps

20 Nov

When implementing your social media strategy, it’s easy to realize that manually posting on multiple different websites, multiple times a day, isn’t optimal for your busy schedule. But it’s not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business. More >>

How to Use Facebook for Business: 25 Tips and Tricks

16 Oct

If you want your business’ content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page – to attract and engage visitors, drive them to your website, and convert them into leads (and, eventually, customers) – you need to optimize your Facebook presence. More >>

LinkedIn vs. Facebook: Which Is Best for Business?

25 Sep

The slew of social media channels available today can paralyze even the most savvy business owners. Where do you start? Which one is best? How do you avoid wasting time on channels that won’t bring in a solid ROI? The struggle is real. And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. More >>

How to Export LinkedIn Contacts (& Then What to Do)

18 Sep

You probably spend a lot of time cultivating valuable connections by prospecting on LinkedIn, and it’s likely that at some point, you’ll want to download those contacts’ information to further nurture those connections. But how do you do that? Where do you get started when exporting LinkedIn contacts – and then what? Read on for step-by-step directions with helpful, up-to-date screenshots. More >>

16 Social Media Slang Terms You Really Should Know By Now

19 Jul

If you see someone posting a funny image of a cat lounging with sunglasses and some funny text like “TFW you’re off of work for a long weekend,” know that it’s translating to “that feel/feeling when.” It’s most commonly used in association with visual images that represent how someone is feeling. More >>

How to Write a Professional LinkedIn Headline (With Examples)

20 Mar

When it comes to icebreakers, “describe yourself in three words” is by far one of the toughest. You’re a complex person, with unique ambitions, experiences, preferences, and traits – how are you possibly supposed to distill yourself down to three mere words? More >>

7 Creative LinkedIn Summary Examples to Help You Craft Your Own

13 Feb

Writing a LinkedIn summary is incredibly difficult – for everyone, but especially for salespeople. You’re not targeting recruiters and hiring managers; you’re appealing to buyers. That means on top of finding an interesting and genuine way to describe your professional background, you must also come across as a subject matter expert. More >>

How to Optimize Your LinkedIn Profile For Sales

26 Sep

Social selling is part activity and part reputation. If you’re writing insightful comments on your prospects’ blogs, responding to their tweets, and liking their shared content, you’ve got the activity bit down pat. But if your LinkedIn profile is three jobs behind and features a picture of you from prom, you can’t really call yourself a social seller. More >>