Consumer use of social media for financial purposes more than doubled in the last three years, to 53 percent. Today’s consumers use these applications more frequently for financial advice and multiple sites. In 2022, the average user visits almost three sites for the same purpose. Consequently, the definition of “family and friends” pertains to a broader network of consumers now, providing industry professionals with more access points for brand awareness and business development. More>>
Category Archives: Technology
Awareness: The Key to Protecting Your Practice from Identity Theft
Guest contributors Joy Dawe, senior vice president, market conduct, and Hannah Wittmer, market conduct specialist at Crump Life Insurance Services.
Here are some fraudulent schemes that target insurance professionals and could compromise privileged information, resulting in an increased risk of fraudsters accessing client information. More>>
Blending Digital Solutions with Traditional Processes
Guest contributor Travis Phillips, vice president, digital solutions at Crump Life Insurance Services.
It has been a long and winding road, but we are finally seeing digital disruption in the life insurance industry, allowing price and process to converge. The value of personal relationships, both those financial professionals have with their client and with distributors like a brokerage general agency, are key to determining the specific insurance needs of clients and navigating through the many available products to find the best solutions. A digital-first strategy is essential for financial professionals to take advantage of this disruption, but unlike some industries being transformed by technology, our industry will never be digital-only. At our organization, Crump Life Insurance Services, a leading national life insurance brokerage general agency, we want things to be simple. More>>
3 Ways to Improve Your Cold-Calling Skills
Guest contributor Brooklynn Slaughter, direct sales representative at Crump Life Insurance Services.
With a shift toward new digital sales techniques and technologies, it’s easy to forget the value of traditional cold calling in building business relationships. Cold calling has been around for years, and in the world of insurance, we continue to lean on this method because it works.
Here are three recommendations to help you achieve cold-calling success. More>>
4 Life Insurance Marketing Videos that Educate and Inspire Clients
81% of marketers say video has helped them directly increase sales, according to Wyzowl Research. You may not consider yourself a “marketer,” but that’s what Life Happens is here for! We want to share four life insurance marketing videos with you and explain how you can incorporate them into your sales process. More>>
How to Create an Estate Plan for Your Digital Life
You have probably given estate planning a lot of thought. You might have created a will or living trust. Perhaps you’ve made an inventory of your possessions and outlined your accounts. But have you considered what happens to your digital life after you’ve passed? More>>
How Marketing Analytics is Changing Life Insurance Sales
Guest contributor Sherri Lindenberg, senior vice president, marketing, Crump Life Insurance Services.
Analytics in life insurance and its related products was historically viewed as part of the actuarial side of the business. All that has changed, at increasingly fast rates over the past couple of decades, due to exponentially increasing computer speed, the internet of things, virtually unlimited cloud computing data storage capacity, artificial intelligence, the prevalence of social media, and digital behaviors.
Analytics has transformed the role of marketing in our business, moving it from an art to a science. More>>
Guest contributor: Brian Bock, is a senior vice president, external sales, Financial Institution Channel at Crump Life Insurance Services.
In an industry dominated by face-to-face meetings, we examined how top performers adapted to pandemic work and identified best practices.
Not surprising, most thrived with one foot in traditional and the other in virtual. While our findings aren’t new, execution and commitment to them can guide financial professionals navigating challenging times. More>>
How to Find Opportunities During Difficult Times
No one would say going through a pandemic is easy or recommend it as a best business practice. Yet, it happened. To everyone. Our world changed, and it didn’t always feel like “we’re all in this together” as we sheltered in place and clients wouldn’t step foot in your office or in your seminars.
Yet despite everyone’s collective and individual struggles, many MDRT members found spaces to rebuild and realign. They saw areas for improvement or revision that may have always been there but could now be seen better. To help you see some opportunities in your business, read what MDRT members from around the world had to say about how they changed their business during the pandemic. More>>