3 Ways to Improve Your Cold-Calling Skills

25 May

Guest contributor Brooklynn Slaughter, direct sales representative at Crump Life Insurance Services.

With a shift toward new digital sales techniques and technologies, it’s easy to forget the value of traditional cold calling in building business relationships. Cold calling has been around for years, and in the world of insurance, we continue to lean on this method because it works.

Here are three recommendations to help you achieve cold-calling success. More>>

4 Life Insurance Marketing Videos that Educate and Inspire Clients

27 Apr

81% of marketers say video has helped them directly increase sales, according to Wyzowl Research. You may not consider yourself a “marketer,” but that’s what Life Happens is here for! We want to share four life insurance marketing videos with you and explain how you can incorporate them into your sales process. More>>

How to Create an Estate Plan for Your Digital Life

11 Apr

You have probably given estate planning a lot of thought. You might have created a will or living trust. Perhaps you’ve made an inventory of your possessions and outlined your accounts. But have you considered what happens to your digital life after you’ve passed? More>>

How Marketing Analytics is Changing Life Insurance Sales

16 Mar

Guest contributor Sherri Lindenberg, senior vice president, marketing, Crump Life Insurance Services.

Analytics in life insurance and its related products was historically viewed as part of the actuarial side of the business. All that has changed, at increasingly fast rates over the past couple of decades, due to exponentially increasing computer speed, the internet of things, virtually unlimited cloud computing data storage capacity, artificial intelligence, the prevalence of social media, and digital behaviors.

Analytics has transformed the role of marketing in our business, moving it from an art to a science. More>>

Pandemic Plusses

16 Sep

Guest contributor: Brian Bock, is a senior vice president, external sales, Financial Institution Channel at Crump Life Insurance Services.

In an industry dominated by face-to-face meetings, we examined how top performers adapted to pandemic work and identified best practices.

Not surprising, most thrived with one foot in traditional and the other in virtual. While our findings aren’t new, execution and commitment to them can guide financial professionals navigating challenging times. More>>

How to Find Opportunities During Difficult Times

21 Apr

No one would say going through a pandemic is easy or recommend it as a best business practice. Yet, it happened. To everyone. Our world changed, and it didn’t always feel like “we’re all in this together” as we sheltered in place and clients wouldn’t step foot in your office or in your seminars.

Yet despite everyone’s collective and individual struggles, many MDRT members found spaces to rebuild and realign. They saw areas for improvement or revision that may have always been there but could now be seen better. To help you see some opportunities in your business, read what MDRT members from around the world had to say about how they changed their business during the pandemic. More>>

Emotional Intelligence in a Virtual World

17 Mar

Utilizing technology can increase your production by driving process efficiencies, eliminating time spent commuting and expanding boundaries to reach a wider clientele. However, how can you build a true client-advisor relationship when you may never meet clients face-to-face?

A recent MDRT survey revealed that 85% of Americans would be more likely to trust recommendations from human financial advisors if they demonstrate emotional intelligence (EI).1

Here’s how you can exhibit emotional intelligence — even through a computer screen — to effectively build trust. More>>

7 Marketing Tips for Insurance Agents During the Pandemic

20 Jan

Agencies have made major adjustments to how they’re conducting their day-to-day operations due to COVID-19. Consumer behavior has shifted, and the way agencies respond is key to their future success. The insurance industry is well-positioned to cope with the effects of the pandemic. Insurance companies and agencies are ready to be there for their customers when protection is needed most. These seven digital and virtual tools can help agents succeed in this environment. More>>

Top 5 New Year’s Resolutions for Insurance Agents

30 Dec

Thank goodness that come January, the year 2020 will be a thing of the past! There’s also a COVID-19 vaccine that is in the midst of being distributed, and everyone is hopeful to go back to normal within the next year and for businesses to open back up. If you’re an agent who excels at face-to-face sales, this news is epic because you can start working your magic in person again. If you’ve been successful working around social distancing, there are still a few resolutions you may consider making to ensure the best year possible and the most profitable one too. We have some great New Year’s resolutions that will surely give your agency a boost. Let’s take a look. More>>

Advisors Still Matter to Life Insurance Customers

18 Nov

In the face of the dramatic shifts caused by the pandemic, the study reveals that, “for most Americans, a conversation with a financial professional is still central to the life insurance purchase process.” In addition, companies that accelerate their digitally enabled processes (such as e-signatures and video conferencing) are likely to boost customer satisfaction. More>>