How to Get Wealthy People to Trust You

4 Dec

Trust is a funny thing. I interviewed a retired Chicago advertising executive who explained it’s built up slowly over time, yet can vanish in an instant. Trust is often talked about in a business sense “I trust her. When she calls with a recommendation, I just say ‘yes’ and follow her advice.” More >>

42 Email Sign-Offs That Put ‘Best’ and ‘Thanks’ to Shame

6 Nov

Most of us stop reading after the last full sentence in an email. After all, the majority of people sign-off with “Best,” “Thanks,” “Sincerely,” or something similarly boring. However, the ubiquity of boring email sign-offs is actually a great opportunity. More >>

How to Use Facebook for Business: 25 Tips and Tricks

16 Oct

If you want your business’ content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page – to attract and engage visitors, drive them to your website, and convert them into leads (and, eventually, customers) – you need to optimize your Facebook presence. More >>

LinkedIn vs. Facebook: Which Is Best for Business?

25 Sep

The slew of social media channels available today can paralyze even the most savvy business owners. Where do you start? Which one is best? How do you avoid wasting time on channels that won’t bring in a solid ROI? The struggle is real. And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. More >>

How to Export LinkedIn Contacts (& Then What to Do)

18 Sep

You probably spend a lot of time cultivating valuable connections by prospecting on LinkedIn, and it’s likely that at some point, you’ll want to download those contacts’ information to further nurture those connections. But how do you do that? Where do you get started when exporting LinkedIn contacts – and then what? Read on for step-by-step directions with helpful, up-to-date screenshots. More >>