Life Insurance Awareness Month 2021

15 Sep

Life Happens created and coordinates the Life Insurance Awareness Month (LIAM) campaign every September. This year, Life Happens is collaborating with singer, songwriter, producer and humanitarian Kelly Rowland for LIAM. By partnering with Life Happens as LIAM spokesperson, Kelly wants to help Americans get the knowledge they need to take-action with life insurance through this year’s theme: With life insurance, I’ve got you. Crump Life Insurance Services supports Life Happens and its mission to educate consumers. Check out these turnkey marketing resources to help make it easy to get your campaign off the ground … even if you think you don’t have the time! More>>

They Trust You – They Really Do!

18 Aug

According to a Northwestern Mutual study, U.S. adults believe financial professionals “are the most trusted source for financial advice.” Twenty-six percent of respondents say a financial advisor is their most trusted source of guidance, followed by themselves (20 percent) and their spouse/partner (16 percent). This reflects a change from last year’s results, where Americans were most likely to trust themselves (30 percent). More>>

Online Tools That Can Boost Your Sales

28 Jul

Guest contributor: Ron Bernas, digital content manager, marketing at Crump Life Insurance Services.

As financial professionals, we spend so much time living in our own world of industry news, trends and even jargon that it can be hard to distinguish what we know as everyday language from what our customers likely understand. It’s no wonder that our efforts to grow our existing business and prospect for new opportunities can often lead to some head scratching – “I’ve tried everything” or “I’ve used the same tactics year after year, now what?” More>>

How Financial Professionals Can Achieve Their Business Goals

30 Jun

Not having goals and a plan is like going on a trip, but you don’t know where you’re going or what you need to do to get there. You could just get in your car and start driving, but what if you can’t get to your destination by car? Or, what if you are driving in the wrong direction? You may eventually get there, but it will take more time, effort and resources. More>>

Advisers Plan More Annuity Recommendations Amid the Pandemic

16 Jun

The past year provided some scares for people nearing retirement, and financial advisers are addressing concerns about future income in part with annuities, new data from InvestmentNews Research show.

It’s a product category that registered investment advisers shunned for years, but there are good reasons why they are increasingly receptive to annuities. The insurance products have become much more compatible with RIAs’ compensation models, and they can provide some financial security that their clients are seeking, panelists at the InvestmentNews Annuities in 2021 webcast said. More>>

Is Your Body Language Over Zoom Sending the Wrong Signs?

2 Jun

For many, social interaction during the pandemic has been limited to video calls or other digital communications, making it difficult to read a room. Whether you’re on a conference call or doing a virtual happy hour, NBC News investigative and consumer correspondent Vicky Nguyen has some tips on how to decode body language for your next video call, no matter how many screen freezes or audio glitches get in the way. More>>

The Gender Divide

26 May

A MAN AND A WOMAN WALK INTO AN ADVISOR’S OFFICE …

No, it’s not the setup of a well-trodden joke. In fact, the difference in treatment that male and female clients receive is far from humorous.

While many financial advisors claim or even believe they treat all clients equally, regardless of their gender, studies show a significant difference in the way advisors work with men and women. The culprit for this inequitable treatment? Unconscious, or implicit, gender bias. More>>

The Time is Right to Close the Life Insurance Gap

19 May

In 2010, 63% of Americans had life insurance, according to LIMRA. By last year, that number had dropped to just 54%. LIMRA’s research also revealed that 30 million American families lack life insurance, and another 30 million more are underinsured. That is a tremendous gap that leaves far too many families at risk. More>>

9 Concepts to Eliminate from Disability Insurance Sales Conversations

12 May

Poet William Butler Yeats once said to “think like a wise man, but communicate in the language of the people.” While it’s true that the right verbiage and empathetic delivery may show clients, you understand their unique reality and circumstances, even the most well-spoken and expert insurance professionals can’t guarantee a disability insurance (DI) sale. More>>