YouTube vs. Vimeo: Which Video Platform is Best for Your Business?

31 Jan

By 2019, video content is predicted to command a hefty 80% of all web traffic. If you haven’t started thinking about how video fits into your long-term marketing strategy, now’s the time to start taking it seriously.

Before you dive into creating videos, it’s important to figure out where you’re going to host them. YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. More >>

The 15 Characteristics of People Who Succeed at Sales

24 Jan

If you’ve ever been involved with sales, then you know that it’s not for the faint of heart. Whether it’s selling a pair of sneakers at a store, a new heating system to homeowners or pitching a startup to investors, making that sale depends on the appearance, knowledge and enthusiasm of the salesperson. Quite frankly, not all of us have those characteristics in us. There is a saying that salesmen are born, not taught. Well, not exactly. Undoubtedly, there is natural talent, but can you can learn these characteristics and be just as successful? Yes! More >>

Using Life Insurance to Help Cover Your Business

22 Jan

Many people want life insurance, but they worry about how much it will cost them. As such, they want to see some rates and “back into” a purchase by balancing the amount of life insurance they would like to have with the amount of money they are willing to spend. More >>

5 Customer-Centric Brands that Stand Out in Competitive Industries

19 Jan

We’ve all heard the classic examples of Apple, Amazon, Zappos, and Southwest Airlines, and how their customer focus helped them create brand new categories. But are there other customer-centric companies that we can study and learn from?

As it turns out, yes. More >>

What Your LinkedIn Profile Should Look Like in 2018

17 Jan

We rounded up the best LinkedIn profile tips to catch an employer’s eye, and shape how they feel about your candidacy. “People need to be told who you are and what you do,” says Donna Serdula, owner of LinkedIn-Makeover.com. “This is your online reputation. Take control of it.” More >>

Do I Still Need Life Insurance Once I Retire? Your Questions Answered

15 Jan

Do I need life insurance once I retire? Just because you’re retired doesn’t necessarily mean you’re financially sound.

The bottom line is this: If you owe someone, love someone, or someone depends on on you financially, you need life insurance. And just because you’re retired or old doesn’t mean those three things go away. More >>

15 Motivational Quotes from Sports Legends

12 Jan

The world of sports is a lot like business. There’s training. Competition. Wins and losses. Passion. Hard work. Shall I go on?

Just as an aspiring baseball or basketball player could find inspiration from successful business leaders, entrepreneurs can draw motivation from the world’s hardest working and most dominant athletes.

With that in mind, we’ve collected 15 of the best quotes from legends in the world of sports. Whether you’re just starting out or pushing your business to the next level, these quotes are sure to kick your motivation into high gear. More >>

15 Sales Email Templates Perfect for the New Year

10 Jan

The beginning of the new year is a fantastic time to reach out to buyers. Your prospects are focused on starting fresh, driving change, and setting yearly goals — if you reach out with a relevant suggestion or compelling value proposition, they’ll be primed to respond. Double down on this effect by referencing the holiday in your message. More >>