21 Weird Holidays and their Origin Stories

30 Mar

If social media has taught us anything, it’s that the year is full of unofficial “holidays.” And while it’s always pleasant to realize it’s National Chocolate Day or Siblings Day, other special occasions ― like Fruitcake Toss Day or Yellow Pigs Day ― are less familiar and seem a little tougher to celebrate. More >>

How to Respond to Negative Feedback from Customers

28 Mar

If you’ve ever used the internet (and I’m fairly confident you have), you’re familiar with the concept of a “troll.” These pesky creatures lurk on comment boards for the sole purpose of spewing venom, or sparking trivial arguments.

If you share content online, on a blog or on social media, odds are you’ve received a nasty or nonsensical comment from a troll that left you scratching your head. How do you respond? More >>

This Five-Step Guide Can Help You Choose the Best Life Insurance Cover

26 Mar

How much of life insurance is enough for an individual? The real answer, as is true for most important questions, is “Depends on your or your family’s situation”. There are a few rules of thumb to help you figure what’s the appropriate value of life insurance — in essence, they suggest a multiple of 8-10 times the individual’s income. More >>

Amazon’s Dog-Friendly Seattle Headquarters is 6,000 Pups Strong

23 Mar

More companies — big and small — are allowing employees to bring their pups to the office, but despite the uptick, Amazon still takes the cake when it comes to a dog-friendly workplace. It has been reported for years that Amazon employees are all about the dogs, but until recently, it wasn’t known how crazy they are about our four-legged friends. More >>

4 Ways to Get Visitors to Stay on Your Website Longer

21 Mar

It’s important to convert as many of your visitors into leads or sales the very first time they land on your website, because it may be your only chance. Between 70 and 96 percent of your website visitors will never return once they leave after that initial browsing session.

The easiest way to increase your chances of generating conversions is by getting those visitors to stick around. More >>

Do These 5 Things Right Now to Make Sure You Have Enough Money to Retire

19 Mar

For years, financial planners have espoused general formulas for determining the amount of income people will need in retirement. The most popular: the “70% rule,” which suggests that retirees will need to replace just 70% of their preretirement income to provide for their living needs in retirement. That may have been an effective guideline a few decades ago when the rule was established. However, relying on it today may be fraught with financial peril. More >>

Forget Four-Leaf Clovers, Successful Entrepreneurs Make Their Own Luck

16 Mar

You may know St. Patrick’s Day as an annual green-themed day of drinking beer, but at its core this holiday is really celebrating good luck and prosperity. Irish mythology and folklore is particularly wrapped up in good luck, from a saint snake charmer saving the island to little green leprechauns who bring pots of gold.

You may wonder sometimes why some entrepreneurs seem to have better luck than others, but the truth is you don’t need luck. You can make your own. More >>

5 Overused Phrases to Cut from Your Sales Emails

14 Mar

When it comes to email, using cliches isn’t the worst sin you can commit (that dubious honor probably belongs to misspelling basic words or getting your prospect’s name wrong). But overused words and phrases don’t help you achieve your number one goal: Making your email stand out in the buyer’s mind and eventually earning their time.

To improve your response rates, the Grammarly team recommends avoiding these email cliches. More >>

Tax Reform Sparks Interest in Life Insurance and Secondary Markets

12 Mar

With many Americans reviewing their financial situation after the passage of the Tax Cuts and Jobs Act, it is important that any life insurance needs are also reviewed at this time. The reality is that many people do not think about life insurance as a financial asset and don’t review their life insurance needs frequently enough. Individual life insurance policies consist of over $12 trillion in the United States. But many Americans are not well informed about their life insurance needs, policy specifics, or planning options. More >>