LTC 101: the Purpose of LTCi

8 Oct

The phrase ‘long term care’ (LTC) refers to the assistance that people with serious illness, injury or cognitive impairment require with activities of daily living. This skilled care is provided by nurses, therapists or other healthcare professionals. More >>

27 Companies With Really Catchy Slogans & Brand Taglines

5 Oct

Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words — which is exactly what slogans and taglines do. More >>

Whole vs. Term Life Insurance: Which Do You Need?

1 Oct

Are there people counting on you for income? If you died tomorrow, are there people – like your parents – who would be stuck with the funeral costs? Do you have a plan in place to make sure you don’t wreck your loved ones’ finances? More >>