14 Essential Tips for an Engaging Facebook Page

21 Jun

If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For example, you can’t just choose any picture — you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand. More >>

The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More

3 Aug

080316coverphotoHaving a social media profile without a cover photo is like having a brick-and-mortar business without a store sign. Although brands could technically do without either, I wouldn’t recommend it.

Social media cover photos are great for communicating brand values, highlighting a current campaign, or conveying what your company has to offer. More >>

How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks

8 Jun

060816FBmarketingIf you want your business’ content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page — to attract and engage visitors, drive them to your website, and convert them into leads (and, eventually, customers) — you need to optimize your Facebook presence. More >>

How to Use Facebook for Business: 13 Essential Tips

20 Apr

042016FBforbusinessFacebook is constantly making changes to the design of the profiles — for businesses and individuals alike. They’ve made a few cool changes in the past few years, including adding call-to-action buttons to business pages and letting you record company milestones, like product launches and events.

There are a lot of ways Facebook is helping brands build a follower base, increase visibility, improve branding, communicate with and engage fans, and even drive traffic and leads. More >>