Racing to Insure: 8 Questions for LIAM’s Danica Patrick

21 Sep

092116danicaOne person with her own compelling story is Danica Patrick, a professional racecar driver that the non-profit organization Life Happens — coordinator of the annual life insurance awareness campaign — appointed as LIAM’s 2016 spokesperson last June. Patrick’s off-the-racetrack mission is to encourage the nearly 100 million Americans who don’t have adequate life insurance to get the coverage they need. More >>

September Brings Life Insurance Awareness Month

2 Sep

090215liamAs the days get crisper and shorter, children head back to the classroom and Life Insurance Awareness Month gets under way, it’s a good idea to take a fresh look at all the different ways life insurance can help families. While some people might dismiss it as a product for “when you die,” it serves a great variety of other purposes, too. And September is the perfect time for financial professionals to talk to their customers and prospects about all of life insurance’s merits. More >>