Tag Archives: Olympics

The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity for marketers, no? More >>

Becoming an Olympian is no accident. It takes a lifetime of dedication to reach this milestone, and scant do. Talent, intensive training and positive attitudes are givens, but what else do these athletes share? No matter the sport, Olympic athletes value and nurture several common habits, and in my experience, these nine in particular. More >>